Selena Gomez and Demi Lovato Launch Joint Beauty Bundle

Selena Gomez and Demi Lovato have launched a joint cosmetic product line for Gomez’s Rare Beauty brand.

The new release, titled "Still Making Each Other Blush," features a bundle called The Delena: Soft Pinch Blush Bundle. The package includes two shades of Soft Pinch Liquid Blush, Hope and Virtue, along with a matching brush. The name Delena refers to the moniker fans assigned to the pair during their Disney Channel careers in the late 2000s.

The campaign draws a direct parallel to their 2009 Disney Channel Original Movie, Princess Protection Program. In that film, the actresses co-starred as a fleeing princess and a civilian tasked with hiding her identity. The new marketing materials mimic the style of the movie poster. Additionally, the duo released a four-minute video that emulates the vlog-style content they produced on YouTube in 2008.

In the video, Gomez and Lovato answer fan questions and recall their preferred red carpet pose. They also lip-sync and dance to "One and the Same," a track they recorded for the Princess Protection Program soundtrack. Gomez compared the experience to being Avril Lavigne. Lovato added that they were also inspired by Kelly Clarkson.

The collaboration follows a period of professional distance. Lovato told Harper’s Bazaar in May 2020 that she and Gomez were not close friends at that time. She noted that while she maintained love for Gomez, they were not in the same social circle. The two women first saw each other in person in April 2026, when Gomez attended a stop of Lovato’s It’s Not That Deep Tour in Orlando.

In a new interview with Elle, Lovato described their relationship as having different chapters. She explained that friends often enter and exit each other’s daily lives. Lovato stated that she has always adored Gomez and expressed satisfaction with their current ability to collaborate and spend time together.

The Delena: Soft Pinch Blush Bundle is currently sold on the Rare Beauty website.