Whoop Adds Social Feed to App

Whoop members can now share biometric data with other wearers starting Thursday. The company launched a new social feature called Humans within its mobile application. This change allows users to display their fitness tracker metrics to a specific audience of fellow Whoop owners.

The platform functions similarly to Instagram Stories but relies on physical data rather than algorithmic recommendations. Users post brief updates called Moments, which include photos and captions. Other members can view these posts, add comments, and react to the content. The interface also displays cards for community members showing their sleep, recovery, and strain scores.

Will Ahmed, the company's CEO, positioned the network as a counter to existing social media. He described it as the most verifiably human network ever launched. Ahmed noted that every account represents a real person with a verified heartbeat. Whoop stated its goal is to provide an environment entirely human, free from artificial intelligence and automated accounts.

The company is not replacing its existing Teams feature. That tool will remain available for sharing strain, recovery, and sleep data along with group leaderboards. The new Community tab sits alongside these tools. Users can swipe up on a Moments post to see detailed information. For example, a photo from a run reveals a map with the route, pace, and distance.

Users control what they share on the new platform. They can select specific activities, achievements, and metrics to display. These options include Recovery, Strain, Sleep, HRV, and resting heart rate. Activities marked as sensitive are not shared by default. Users can also keep Moments private or use Stealth Mode to temporarily hide data without altering their standard sharing settings.