Detroit Parade Centennial: 28 Floats to Mark 100 Years
Organizers are expanding the November 26 event with nine new designs and a focus on literacy and local identity.
By Rebecca Svoboda ·
Residents preparing for the holiday weekend will see a larger-than-usual display on Woodward Avenue this year. The 100th annual America's Thanksgiving Parade is scheduled for November 26, and organizers have added new elements to the roughly three-mile route. The event, which has shifted leadership several times over the last century, is operating under the theme "This is 100."
The parade began as a local tradition and has maintained its place in the Detroit calendar for a century. Tony Michaels, president and CEO of The Parade Company, notes that the organization has stewarded the march for decades. He states that the group handles the design and construction of every float involved in the event.
The centennial lineup includes 28 floats in total. Nine of these are new creations for this specific anniversary. Themes for the new designs cover topics such as literacy and the spirit of Detroit. Sponsors like Ford Racing are participating with displays intended to share their messages with the public.
Michaels describes the production process as "organized chaos." The effort requires one full year of planning and preparation. Approximately 2,000 volunteers contribute to the build-out. The goal is to create visuals that appeal to families and capture the essence of the city.
"We are going to make this bigger and better and bolder than ever before," Michaels said. He emphasized that the experience represents the "heart and soul of the city." The organization aims to present the sponsors' messages in a family-friendly manner while maintaining the visual quality of the floats.
Local residents expressed anticipation for the event. Jorgianna Bidwell said she is excited for the parade this year. Braiden Tuck noted that it is a cool thing to see with everyone in good spirits gathering together. Bidwell added that it is a good time to see everybody.
Michaels believes the event is a "goosebump moment" that viewers must experience. He predicts that attendees will return next year. If the parade could speak about its first 100 years, Michaels suggested it would say, "Wow, look at where you've come." The next public appearance for the floats is set for November 26.
